STRENGTHS : A great team of professionally qualified experienced scientists, business management & marketing experts and a diligent hard working manpower force to support the management. Establish a strong reliable continuous network of logistics between the farmers and consumers. Finally, but most importantly, The backing of Hearty Mart, a well established and successful business model will provide that much needed strength & integrity to the structure. Hearty Mart is committed itself to raise the bar of quality of life by providing job opportunities at the rural level and they have been successful in their efforts to introduce retail market in the villages. This has ensured, not only good quality products being available to the public, but also created better employability for the people. The rising concern of farmers selling agricultural land to move to towns and cities is definitely lowering overall food production, thereby increased prices and overall drop in quality of raw materials which is affecting health of society.